New Research Explains Why Scent Triggers Such Powerful Memories
A new study published in Progress in Neurobiology explores the power of scent in triggering memories, suggesting this ability comes from the connection between the olfactory system and the hippocampus in the brain. As part of the limbic system, the hippocampus serves the most primitive aspects of our brain, like memory, pleasure, pain, and motivation. It plays a critical role in our ability to form new memories and acts as a sort of temporary storage and command center for their organization....