For example, imagine that you are in a large city on a bustling street. You notice a man fall to the ground and start convulsing as if having a seizure. Many people turn and look at the man, but no one moves to help or call for medical assistance. Why? Because there are so many people present, no one person feels pressured to respond. Each person might think, “Oh, someone else has probably already called for help” or “No one else is doing anything, so it must not be that serious.”
Darley and Latané on Diffusion of Responsibility
In a series of classic experiments conducted in the late 1960s, researchers John Darley and Bibb Latané asked participants to fill out questionnaires in a room which suddenly began to fill with smoke. In one scenario the subjects of the experiment were alone when the smoke entered the room. Seventy-five percent of these subjects reported the smoke to researchers right away. But in another scenario, there was one subject and two people who were part of the experiment in the room. Since those two ignored the smoke, only 10% of the “naive” subjects reported the smoke. Darley and Latané noted that once a person notices that something is happening, a series of important decisions must first be made. What complicates this process is that these decisions often need to be made quickly. There is often an element of danger, stress, emergency, and sometimes personal risk involved. Adding to this pressure-packed situation is the problem of ambiguity. Sometimes it isn’t entirely clear who is in trouble, what is wrong, or what needs to be done.
Factors That Influence Diffusion of Responsibility
If onlookers are not really sure what is happening, are unclear about who is in trouble, or are unsure if the person really needs assistance, then they are far less likely to take action. But people are more likely to help if they feel some sort of connection or personal knowledge of the person in trouble. If a victim makes eye contact and asks a specific individual for help, that person will feel more compelled to take action. And sometimes, people don’t step in to help because they feel unqualified. A person who has received specific training in first aid and CPR will probably feel more capable of offering assistance.
Other Instances of Diffusion of Responsibility
Ever been part of a team at work and felt like not everyone was pulling their weight? This too might be an instance of diffusion of responsibility. People feel less motivation to work toward a common goal and slackers may even go out of their way to hide how little they’re contributing. This is also known as “social loafing.“ A much more consequential type of diffusion of responsibility occurs within hierarchical organizations. Subordinates who claim to be following orders avoid taking responsibility for committing what they logically know to be illegal or immoral actions. This kind of group behavior led to such crimes against humanity as the Nazi Holocaust.
